Using a video series to promote your business can be a very effective strategy. Ultimately, by utilising video within your website or social media profiles, you can help to create a higher return on investment and work towards making your business more profitable through increased custom. More than half of marketers think that a video marketing series is the most effective way of promoting a brand. And here's few reason why it's time for you to get your video series for your business.
Video series help your business stand out
How many of your competitors are currently utilising video marketing? They may have the odd video here and there – but a video series takes things to the next level. Make your business stand out by promoting its self in a unique way.
Video series add vital credibility
Making your brand look and feel like a credible authority figure in your field can be difficult. That’s where a video series step forward. It supercharges your credibility as people can see that you know what you are talking about over the whole series.
Video series can effectively summarise your businesses key messages
Your customers would probably prefer to view a succinct, two-minute video of your products or services in contrast to a lengthy 1000-word article. How about making a large part of your content in video? A video series allows you to do this and improve your page retention figures across the board.
Going viral can change the game
And all of these are based on your standard video marketing. If a series goes viral, then you add a large audience in a very short space of time. One video making a connection can lead to people subscribing and watching everything you put out in the series.
Video series work effectively with search engines
Search engines love videos because they favour engaging content. Resultantly, this can help drive more traffic to your website. By using video across multiple platforms such as business website, Facebook and YouTube, your marketing effectiveness can be boosted significantly. Again, you should think big here. A video series will put your website front and center with the search engines.
BiscuitFish provide a high quality, completely bespoke video marketing service whilst also being affordable. By offering a highly creative approach, we effectively promote your business whilst making the whole process easy for you. Passionate about video marketing, we are a highly experienced team and have produced 136 video marketing campaigns for past clients. If you have an idea for a video marketing project, or would simply like to discuss some options for your business, feel free to contact us today at firstname.lastname@example.org or use our on-line form. We look forward to hearing from you.