With the rise in the use of technology in purchase of goods and services, video marketing is a must-use tool for many companies’ promotional strategies. Social news feeds are a prime platform to enhance the visibility of a company and its products because of the audience they command.
To capture and keep the attention of a user for the duration of your video, it is important to keep a number of tips in mind. Remember that probably, your video will be “intruding” in a person’s news feed when in truth; they are digging for different information.
Here are some strategies to help make your viewers curious about the content of your video so that they spare it a few seconds more:
Ensure that the video’s first 3 seconds are effectively captivating
For a person quickly scrolling news feed, slightly less than two seconds is sufficient for them to decide whether they wish to view a given content further or not. Hence, you have a small window to make an impression enough to be given a few moments or be shunned and scrolled past.
The youthful population is the best target audience for this kind of video marketing
Teenagers, young people in their 20s, plus those in their early 30s are the biggest users of mobile devices; and mobile devices see the most exploration of social news feeds compared to computers. This therefore means that when creating the video, it should be fashioned to target this audience.
Much as your company might be dealing in products aimed at different demographics, for marketing videos to be posted to social news feeds, the focus should be on millennials. This might simply imply targeting those aspects of your products that are likely to be interesting to them.
10 to 15 seconds is the ideal, maximum length of the video
For a relatively unknown brand that is just making inroads in the digital marketing world, you do not want to run the risk of long, boring content. For your video to be effective, it ought to communicate the most important information in the first 80% of its full length.
Moreover, to ensure that viewers do not cut it off, keeping it short and to the point is the trick; 10 to 15 seconds is the tested length for successful promotional videos on news feeds.
Come up with new, refreshing content regularly
Sometimes, the best way to cultivate the most of such kinds of marketing is to create a growing relationship with your audience. With the same video, this can be impossible to achieve. Ensure that you focus on new, striking content to keep the audience you won the first time round and draw to new ones. Remember that this audience can only be turned into paying customers if you create a link between the products being marketed and their relevance to the viewers.
For your marketing video to achieve the intended success, you might need a few more tips to help it reach a larger audience. However, the 4 discussed above will help you make accurate first steps into this aspect of marketing. Talk to us of how BiscuitFish can help in produce your social media marketing short videos regularly to gain more of audiences and buyers .