Adding a video to email campaigns has been found to a positive effect on click-through definitely help to get response from prospects. Including videos in emails can really help businesses to build stronger relationships with their customers. Video content enables the audience of any given business to have a firsthand experience with that particular business. That is to say that video content enables the customers to hear, see and experience the business as a real thing. The very fact that videos add visual and audio effect goes a long way in ensuring engagement with prospects for the business in question.
So, when is it best to apply videos when sending those emails
There are some basic rules about email videos that businesses ought to know before they even send video emails. If these rules are not adhered to appropriately then everything else can go awry wrong.
Here below are some tips to help get you started with your first videos in your email marketing campaign.
Don’t over use the video
Indeed videos powerful and attractive to most people, but this doesn’t automatically mean that every email you send out needs to be accompanied with a video. It is not bad to use videos to reach your prospects but overdoing it might just let your prospects start to ignore your efforts. You can embed, apply Gifs and cinema graphs, but do this moderately.
Check out the file size
Video files usually occupy bigger space than audio files or text files and when they are combined the single file may become too large. A file that is too large will certainly have the subscribers wait for it to load. The sad part of this could be the subscriber closing the email altogether to avoid time wasting. This is why before you send any video email ensure that you compress the file with a good compression tool. Make the file to be smaller as possible so that it doesn’t turn away your potential prospects.
Do comprehensive testing before sending
Even though videos are a great way to communicate with your customers or prospects, video may not be best for every audience out there. That said, it is best if you to do some testing to find out what works best. You can for instance test to see whether your email subscribers respond to your videos. You can go about this by creating 2 emails that look alike, one that contains a video and the other a still image. Find out which works best and opt for the one that you find great results with.
Do a preview of the email before sending
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With the rise in the use of technology in purchase of goods and services, video marketing is a must-use tool for many companies’ promotional strategies. Social news feeds are a prime platform to enhance the visibility of a company and its products because of the audience they command.
To capture and keep the attention of a user for the duration of your video, it is important to keep a number of tips in mind. Remember that probably, your video will be “intruding” in a person’s news feed when in truth; they are digging for different information.
Here are some strategies to help make your viewers curious about the content of your video so that they spare it a few seconds more:
Ensure that the video’s first 3 seconds are effectively captivating
For a person quickly scrolling news feed, slightly less than two seconds is sufficient for them to decide whether they wish to view a given content further or not. Hence, you have a small window to make an impression enough to be given a few moments or be shunned and scrolled past.
The youthful population is the best target audience for this kind of video marketing
Teenagers, young people in their 20s, plus those in their early 30s are the biggest users of mobile devices; and mobile devices see the most exploration of social news feeds compared to computers. This therefore means that when creating the video, it should be fashioned to target this audience.
Much as your company might be dealing in products aimed at different demographics, for marketing videos to be posted to social news feeds, the focus should be on millennials. This might simply imply targeting those aspects of your products that are likely to be interesting to them.
10 to 15 seconds is the ideal, maximum length of the video
For a relatively unknown brand that is just making inroads in the digital marketing world, you do not want to run the risk of long, boring content. For your video to be effective, it ought to communicate the most important information in the first 80% of its full length.
Moreover, to ensure that viewers do not cut it off, keeping it short and to the point is the trick; 10 to 15 seconds is the tested length for successful promotional videos on news feeds.
Come up with new, refreshing content regularly
Sometimes, the best way to cultivate the most of such kinds of marketing is to create a growing relationship with your audience. With the same video, this can be impossible to achieve. Ensure that you focus on new, striking content to keep the audience you won the first time round and draw to new ones. Remember that this audience can only be turned into paying customers if you create a link between the products being marketed and their relevance to the viewers.
For your marketing video to achieve the intended success, you might need a few more tips to help it reach a larger audience. However, the 4 discussed above will help you make accurate first steps into this aspect of marketing. Talk to us of how BiscuitFish can help in produce your social media marketing short videos regularly to gain more of audiences and buyers .
Using a video series to promote your business can be a very effective strategy. Ultimately, by utilising video within your website or social media profiles, you can help to create a higher return on investment and work towards making your business more profitable through increased custom. More than half of marketers think that a video marketing series is the most effective way of promoting a brand. And here's few reason why it's time for you to get your video series for your business.
Video series help your business stand out
How many of your competitors are currently utilising video marketing? They may have the odd video here and there – but a video series takes things to the next level. Make your business stand out by promoting its self in a unique way.
Video series add vital credibility
Making your brand look and feel like a credible authority figure in your field can be difficult. That’s where a video series step forward. It supercharges your credibility as people can see that you know what you are talking about over the whole series.
Video series can effectively summarise your businesses key messages
Your customers would probably prefer to view a succinct, two-minute video of your products or services in contrast to a lengthy 1000-word article. How about making a large part of your content in video? A video series allows you to do this and improve your page retention figures across the board.
Going viral can change the game
And all of these are based on your standard video marketing. If a series goes viral, then you add a large audience in a very short space of time. One video making a connection can lead to people subscribing and watching everything you put out in the series.
Video series work effectively with search engines
Search engines love videos because they favour engaging content. Resultantly, this can help drive more traffic to your website. By using video across multiple platforms such as business website, Facebook and YouTube, your marketing effectiveness can be boosted significantly. Again, you should think big here. A video series will put your website front and center with the search engines.
BiscuitFish provide a high quality, completely bespoke video marketing service whilst also being affordable. By offering a highly creative approach, we effectively promote your business whilst making the whole process easy for you. Passionate about video marketing, we are a highly experienced team and have produced 136 video marketing campaigns for past clients. If you have an idea for a video marketing project, or would simply like to discuss some options for your business, feel free to contact us today at firstname.lastname@example.org or use our on-line form. We look forward to hearing from you.