Explainer video is haven’t’ been here for a long time in fact just recently (back in 2011) is when the concept was being introduced. However since the inception of the concept much progress has been gained thanks to the potential that was discovered it has in helping businesses with their marketing campaigns. The potential that explainer videos have in promoting businesses is just one factor that can be attributed to their steady rise. There are lots more other factors that have influenced the rise of the explainer videos.
The early beginnings of the explainer videos
Later on, live action explainer videos started to get in the mix as well. Businesses and people selling their products online started to move away from just showing demos of their products and instead started to tell more stories about their businesses by way of videos. Explainer videos however did not make much of a hit and much of them remained confined to YouTube.
The explainer videos take center stage
Explainer videos really went on to become a big market hit in the year 2012 and this is the time when businesses started to realize its potential to help them reach even more of their customers. Mostly, it was the startup businesses that embraced the idea of explainer videos perhaps to help them get an edge in the tough business world of competition. It did not last long however before even the big players in the business world noticed the potential of explainer videos. No sooner had they learned the whole lot of benefits they were missing by ignoring the concept than they also got into the fray. Now, ever since this market explosion, explainer videos have become the mainstay of both startups and big established players in matters marketing and advertising.
What is the future of explainer videos?
Today explainer videos can be seen everywhere and this makes it even confusing to guess what the future of this idea could be headed. What remains however for sure is that explainer videos are here to stay and perhaps what might happen is a scenario where there will be merging on text and the videos as well.
There are other observers who think that perhaps explainer videos may simply melt away in the future. Perhaps a new concept may come in and take its place or simply it could change into something else. We don’t know for sure what the future portends for explainer videos but whatever that will come as long as it will be good for business it will be welcomed.
Wistia has published data about how viewers engage with video according to video length. It can be clearly seen that shorter usually is better.
One of the best moments at BiscuitFish is sitting down with a start-up company and throwing open our cookbook of recipes for the best-ever explainer video. Actually, we don’t have a massive recipe collection for making an explainer video. We’re not by-the-book chefs.