With the rise in the use of technology in purchase of goods and services, video marketing is a must-use tool for many companies’ promotional strategies. Social news feeds are a prime platform to enhance the visibility of a company and its products because of the audience they command.
To capture and keep the attention of a user for the duration of your video, it is important to keep a number of tips in mind. Remember that probably, your video will be “intruding” in a person’s news feed when in truth; they are digging for different information.
Here are some strategies to help make your viewers curious about the content of your video so that they spare it a few seconds more:
Ensure that the video’s first 3 seconds are effectively captivating
For a person quickly scrolling news feed, slightly less than two seconds is sufficient for them to decide whether they wish to view a given content further or not. Hence, you have a small window to make an impression enough to be given a few moments or be shunned and scrolled past.
The youthful population is the best target audience for this kind of video marketing
Teenagers, young people in their 20s, plus those in their early 30s are the biggest users of mobile devices; and mobile devices see the most exploration of social news feeds compared to computers. This therefore means that when creating the video, it should be fashioned to target this audience.
Much as your company might be dealing in products aimed at different demographics, for marketing videos to be posted to social news feeds, the focus should be on millennials. This might simply imply targeting those aspects of your products that are likely to be interesting to them.
10 to 15 seconds is the ideal, maximum length of the video
For a relatively unknown brand that is just making inroads in the digital marketing world, you do not want to run the risk of long, boring content. For your video to be effective, it ought to communicate the most important information in the first 80% of its full length.
Moreover, to ensure that viewers do not cut it off, keeping it short and to the point is the trick; 10 to 15 seconds is the tested length for successful promotional videos on news feeds.
Come up with new, refreshing content regularly
Sometimes, the best way to cultivate the most of such kinds of marketing is to create a growing relationship with your audience. With the same video, this can be impossible to achieve. Ensure that you focus on new, striking content to keep the audience you won the first time round and draw to new ones. Remember that this audience can only be turned into paying customers if you create a link between the products being marketed and their relevance to the viewers.
For your marketing video to achieve the intended success, you might need a few more tips to help it reach a larger audience. However, the 4 discussed above will help you make accurate first steps into this aspect of marketing. Talk to us of how BiscuitFish can help in produce your social media marketing short videos regularly to gain more of audiences and buyers .
With 2018 just beginning a few days ago, it is important to note that the coming 365 days entail an uncertain economy and, inevitably, more pressure on marketers to adopt the branding strategies that work for all demographics. The following are the four most primary Digital Branding trends to watch out for in 2018:
Mobile Video Consumption.
If your website is not customised for mobiles as of yet, it is now the moment to get with the times. This is because customers are increasingly spending most of their time on the Internet through their smartphones as opposed to PCs. Moreover, search engines like Google and Yahoo have been very clear about prioritising websites that are mobile friendly. If you are choosing to stay indifferent to this major change, your business is going to suffer.
In 2018, video consumption on mobiles is estimated to grow by more than 20%, while video consumption on desktop computers and laptop is expected to decline. Get ahead of the game now and start planning a strategy for the mobile users of your website.
Customer Experience Marketing.
Customer experience marketing revolves around doing everything to make sure the consumer has a good experience when they’re marketed to. And it is becoming more and more of a significant factor. In fact, 68% of marketers have said that their businesses are focusing more and more on the customer experience in marketing. This is why: Customers have come to see your brand as an aspect of the experience they have with you. This can end up being anything from the way they find you listed online, how the interpret an ad you’ve put out or the experience they have with you inside your store.
Catering to Gen Z.
Not just high schoolers anymore! Gen. Zers are now entering a phase of their careers and primarily count as adults now. Their influence on the economy is at its peak. Marketers have to, now more than over, move towards digitally driven interactions to cater to millennial as well as Gen Z. This involves incorporating more and more social media into their marketing strategies. Moreover, this audience is actively listening to the recommendations they receive from their friends on the Internet as well as social media influencers. This is how this audience is deciding what transaction to make. And businesses must learn to tap in.
Increase in Smartphone usage.
The usage of smartphones and mobiles has been on growing exponentially over the past few years, and is only expected to grow even more in 2018. All digital growth now comes from smartphones alone. This isn't to say desktop computers aren't important anymore as most e-commerce transactions are still being done through desktops. However it's important for marketers to adopt a multi-platform strategy in the digital realm. This involves customizing all digital avenues for mobiles and treating the smartphone as the highest priority when it comes to the virtual world.
Keeping in mind all of the changes and growth in virtual and non virtual businesses - it is important for all marketers to be smart with their brands and adopt strategies that are in line with fully up to date technologies and dynamics within the industry.