Explainer video is haven’t’ been here for a long time in fact just recently (back in 2011) is when the concept was being introduced. However since the inception of the concept much progress has been gained thanks to the potential that was discovered it has in helping businesses with their marketing campaigns. The potential that explainer videos have in promoting businesses is just one factor that can be attributed to their steady rise. There are lots more other factors that have influenced the rise of the explainer videos.
The early beginnings of the explainer videos
Later on, live action explainer videos started to get in the mix as well. Businesses and people selling their products online started to move away from just showing demos of their products and instead started to tell more stories about their businesses by way of videos. Explainer videos however did not make much of a hit and much of them remained confined to YouTube.
The explainer videos take center stage
Explainer videos really went on to become a big market hit in the year 2012 and this is the time when businesses started to realize its potential to help them reach even more of their customers. Mostly, it was the startup businesses that embraced the idea of explainer videos perhaps to help them get an edge in the tough business world of competition. It did not last long however before even the big players in the business world noticed the potential of explainer videos. No sooner had they learned the whole lot of benefits they were missing by ignoring the concept than they also got into the fray. Now, ever since this market explosion, explainer videos have become the mainstay of both startups and big established players in matters marketing and advertising.
What is the future of explainer videos?
Today explainer videos can be seen everywhere and this makes it even confusing to guess what the future of this idea could be headed. What remains however for sure is that explainer videos are here to stay and perhaps what might happen is a scenario where there will be merging on text and the videos as well.
There are other observers who think that perhaps explainer videos may simply melt away in the future. Perhaps a new concept may come in and take its place or simply it could change into something else. We don’t know for sure what the future portends for explainer videos but whatever that will come as long as it will be good for business it will be welcomed.
With the rise in the use of technology in purchase of goods and services, video marketing is a must-use tool for many companies’ promotional strategies. Social news feeds are a prime platform to enhance the visibility of a company and its products because of the audience they command.
To capture and keep the attention of a user for the duration of your video, it is important to keep a number of tips in mind. Remember that probably, your video will be “intruding” in a person’s news feed when in truth; they are digging for different information.
Here are some strategies to help make your viewers curious about the content of your video so that they spare it a few seconds more:
Ensure that the video’s first 3 seconds are effectively captivating
For a person quickly scrolling news feed, slightly less than two seconds is sufficient for them to decide whether they wish to view a given content further or not. Hence, you have a small window to make an impression enough to be given a few moments or be shunned and scrolled past.
The youthful population is the best target audience for this kind of video marketing
Teenagers, young people in their 20s, plus those in their early 30s are the biggest users of mobile devices; and mobile devices see the most exploration of social news feeds compared to computers. This therefore means that when creating the video, it should be fashioned to target this audience.
Much as your company might be dealing in products aimed at different demographics, for marketing videos to be posted to social news feeds, the focus should be on millennials. This might simply imply targeting those aspects of your products that are likely to be interesting to them.
10 to 15 seconds is the ideal, maximum length of the video
For a relatively unknown brand that is just making inroads in the digital marketing world, you do not want to run the risk of long, boring content. For your video to be effective, it ought to communicate the most important information in the first 80% of its full length.
Moreover, to ensure that viewers do not cut it off, keeping it short and to the point is the trick; 10 to 15 seconds is the tested length for successful promotional videos on news feeds.
Come up with new, refreshing content regularly
Sometimes, the best way to cultivate the most of such kinds of marketing is to create a growing relationship with your audience. With the same video, this can be impossible to achieve. Ensure that you focus on new, striking content to keep the audience you won the first time round and draw to new ones. Remember that this audience can only be turned into paying customers if you create a link between the products being marketed and their relevance to the viewers.
For your marketing video to achieve the intended success, you might need a few more tips to help it reach a larger audience. However, the 4 discussed above will help you make accurate first steps into this aspect of marketing. Talk to us of how BiscuitFish can help in produce your social media marketing short videos regularly to gain more of audiences and buyers .
Using a video series to promote your business can be a very effective strategy. Ultimately, by utilising video within your website or social media profiles, you can help to create a higher return on investment and work towards making your business more profitable through increased custom. More than half of marketers think that a video marketing series is the most effective way of promoting a brand. And here's few reason why it's time for you to get your video series for your business.
Video series help your business stand out
How many of your competitors are currently utilising video marketing? They may have the odd video here and there – but a video series takes things to the next level. Make your business stand out by promoting its self in a unique way.
Video series add vital credibility
Making your brand look and feel like a credible authority figure in your field can be difficult. That’s where a video series step forward. It supercharges your credibility as people can see that you know what you are talking about over the whole series.
Video series can effectively summarise your businesses key messages
Your customers would probably prefer to view a succinct, two-minute video of your products or services in contrast to a lengthy 1000-word article. How about making a large part of your content in video? A video series allows you to do this and improve your page retention figures across the board.
Going viral can change the game
And all of these are based on your standard video marketing. If a series goes viral, then you add a large audience in a very short space of time. One video making a connection can lead to people subscribing and watching everything you put out in the series.
Video series work effectively with search engines
Search engines love videos because they favour engaging content. Resultantly, this can help drive more traffic to your website. By using video across multiple platforms such as business website, Facebook and YouTube, your marketing effectiveness can be boosted significantly. Again, you should think big here. A video series will put your website front and center with the search engines.
BiscuitFish provide a high quality, completely bespoke video marketing service whilst also being affordable. By offering a highly creative approach, we effectively promote your business whilst making the whole process easy for you. Passionate about video marketing, we are a highly experienced team and have produced 136 video marketing campaigns for past clients. If you have an idea for a video marketing project, or would simply like to discuss some options for your business, feel free to contact us today at email@example.com or use our on-line form. We look forward to hearing from you.