Gone are the days when content marketing is only about writing articles or posting photos. With the development of technology – giving us faster internet connection, high resolution computers, and making watching videos online more possible and accessible, plus YouTube being the second most popular and most used search engine, video marketing is really the best way to go.
What’s up with video marketing?
Video marketing is simply the incorporation of videos into your marketing campaigns. It could be to promote your company or services, showing fun activities, customer testimonials and a lot more.
But, why do you really need it?
1. This is the easiest way to tell the world everything about your business.
From your vision, goals to how you implemented it, and how you achieved it. It’s like personally talking to your audience.
Imagine having to show them how your store looks like or who your teammates are, and what they’re doing. It’s more personal, honest and straightforward.
2. YouTube is the second most used search engine.
This means that people like to watch videos, and they actually prefer it than reading long blog post. Here’s a quick overview of the current YouTube statistics:
· Over 4 billion videos are viewed a day
· Over 800 million unique users visit YouTube each month
· Over 3 billion hours of video are watched each month
· In 2011, YouTube had more than 1 trillion views
Your audience don’t have all the time and patience, that’s why they would rather opt to watch a video that tells them more than words possibly could.
3. Video marketing is the new-age marketing.
Videos have become a huge part of businesses marketing success. Videos incorporated in blog posts, and email newsletters, plus promoting it through social media sites gain more visits than any other kinds of content.
4. It gets results.
In a study provided by Implix, including videos in emails increased open rates by 5.6% and click-through-rates by 96.38%. In another study done by Forrester Research, videos have 50 times better chance of ranking within the first page of Google SERP for respective keywords.
Video marketing is just another part of a huge thing called “Marketing,” it should be implemented with the help of other efforts such as promotion through social media sites, email marketing, copywriting, info-graphic marketing and a lot more. It’s also not very risky to try this strategy at all, with all the available equipment, and marketing firm that could help you start your own one.
The point is that you should never be afraid of trying all sides of marketing, besides it wouldn’t really hurt your business if you keep trying different strategies, in the end you might fall into the right one, and put your business on top of competition.