Adding a video to email campaigns has been found to a positive effect on click-through definitely help to get response from prospects. Including videos in emails can really help businesses to build stronger relationships with their customers. Video content enables the audience of any given business to have a firsthand experience with that particular business. That is to say that video content enables the customers to hear, see and experience the business as a real thing. The very fact that videos add visual and audio effect goes a long way in ensuring engagement with prospects for the business in question.
So, when is it best to apply videos when sending those emails
There are some basic rules about email videos that businesses ought to know before they even send video emails. If these rules are not adhered to appropriately then everything else can go awry wrong.
Here below are some tips to help get you started with your first videos in your email marketing campaign.
Don’t over use the video
Indeed videos powerful and attractive to most people, but this doesn’t automatically mean that every email you send out needs to be accompanied with a video. It is not bad to use videos to reach your prospects but overdoing it might just let your prospects start to ignore your efforts. You can embed, apply Gifs and cinema graphs, but do this moderately.
Check out the file size
Video files usually occupy bigger space than audio files or text files and when they are combined the single file may become too large. A file that is too large will certainly have the subscribers wait for it to load. The sad part of this could be the subscriber closing the email altogether to avoid time wasting. This is why before you send any video email ensure that you compress the file with a good compression tool. Make the file to be smaller as possible so that it doesn’t turn away your potential prospects.
Do comprehensive testing before sending
Even though videos are a great way to communicate with your customers or prospects, video may not be best for every audience out there. That said, it is best if you to do some testing to find out what works best. You can for instance test to see whether your email subscribers respond to your videos. You can go about this by creating 2 emails that look alike, one that contains a video and the other a still image. Find out which works best and opt for the one that you find great results with.
Do a preview of the email before sending
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