Based on a study conducted by Cisco, about 82 percent of global Internet traffic in 2020 will be used for IP video traffic. The amount of videos circulating in the virtual world is currently at an overwhelming number that it will take an individual about 5 million years to watch all videos that cross global IP networks each month. Video is now the dominating force in online marketing world, and you should understand that you can only compete well in the market if you begin to use videos in your marketing strategy as well. Here is why.
1. Videos combine attractiveness and conciseness
The key to successful online business is delivering concise contents to potential buyers in attractive way; video is arguably the most effective format to do that. Some people like to read stories and view interesting images on websites or social media, but videos are by far more engaging. It is easier to remember information contained in a video than in a long text. Even when you combine colorful images and texts in one page to deliver an important message, people would still prefer watching a video that contains the same information.
2. Social media welcomes videos
Social media was initially designed to allow people to connect with their friends, families, and peers via Internet. They also use websites like Facebook and Twitter to share images and messages. Nowadays, however, nearly all social media allow users to view and share videos in an instant. Even modern social applications on mobile platforms provide features to share videos, too.
3. Video-sharing websites are also search engines
YouTube is the second biggest search engine today. It indicates that plenty of Internet users actually prefer searching for information about anything from videos. YouTube has more than a billion registered users; people also spend hundreds of millions of hours for watching videos every day on the website.
4. Marketers have obvious analytical variables from videos
Compared to conventional content formats, video is easier to analyze. It has plenty yet simple analytical variables for examples the length of skipped-duration, number of times the video is played, how long it is watched, etc. If most people only watch 10-seconds part of a 90-seconds long video, you can adjust or edit the video accordingly to keep people watching. You can recognize the most and least interesting parts of the video, and make improvements.
5. Large companies are interested in videos
As reported by Forbes, video has proven its dominance as a marketing tool not only in small-to-medium businesses, but also in large corporations. Based on a study of more than 300 C-level executives at US companies (with more than $500 million in revenues), Forbes came up with surprising conclusions concerning the growing impact of videos in digital marketing industry:
In short, videos occupy an enormous space on the Internet and marketers should be smart to take advantage from that. As confirmed by Nielsen in 2013, 64 percent marketers expected to see the domination of videos in their marketing strategies in the future.