Using a video series to promote your business can be a very effective strategy. Ultimately, by utilising video within your website or social media profiles, you can help to create a higher return on investment and work towards making your business more profitable through increased custom. More than half of marketers think that a video marketing series is the most effective way of promoting a brand. And here's few reason why it's time for you to get your video series for your business.
Video series help your business stand out
How many of your competitors are currently utilising video marketing? They may have the odd video here and there – but a video series takes things to the next level. Make your business stand out by promoting its self in a unique way.
Video series add vital credibility
Making your brand look and feel like a credible authority figure in your field can be difficult. That’s where a video series step forward. It supercharges your credibility as people can see that you know what you are talking about over the whole series.
Video series can effectively summarise your businesses key messages
Your customers would probably prefer to view a succinct, two-minute video of your products or services in contrast to a lengthy 1000-word article. How about making a large part of your content in video? A video series allows you to do this and improve your page retention figures across the board.
Going viral can change the game
And all of these are based on your standard video marketing. If a series goes viral, then you add a large audience in a very short space of time. One video making a connection can lead to people subscribing and watching everything you put out in the series.
Video series work effectively with search engines
Search engines love videos because they favour engaging content. Resultantly, this can help drive more traffic to your website. By using video across multiple platforms such as business website, Facebook and YouTube, your marketing effectiveness can be boosted significantly. Again, you should think big here. A video series will put your website front and center with the search engines.
BiscuitFish provide a high quality, completely bespoke video marketing service whilst also being affordable. By offering a highly creative approach, we effectively promote your business whilst making the whole process easy for you. Passionate about video marketing, we are a highly experienced team and have produced 136 video marketing campaigns for past clients. If you have an idea for a video marketing project, or would simply like to discuss some options for your business, feel free to contact us today at firstname.lastname@example.org or use our on-line form. We look forward to hearing from you.
Logos are a vital part of any marketing strategy and are a sales tool if you get it right. Logo designs seem to come and go in waves. Understanding the trends will help you get the best logo for your business. Here are the trends to keep an eye on in 2018.
Making the most of the logo design top trends to watch for in 2018 will maximize the effect it has. Think about all of the trends above and see how they fit with the brand you are trying to create.
With 2018 just beginning a few days ago, it is important to note that the coming 365 days entail an uncertain economy and, inevitably, more pressure on marketers to adopt the branding strategies that work for all demographics. The following are the four most primary Digital Branding trends to watch out for in 2018:
Mobile Video Consumption.
If your website is not customised for mobiles as of yet, it is now the moment to get with the times. This is because customers are increasingly spending most of their time on the Internet through their smartphones as opposed to PCs. Moreover, search engines like Google and Yahoo have been very clear about prioritising websites that are mobile friendly. If you are choosing to stay indifferent to this major change, your business is going to suffer.
In 2018, video consumption on mobiles is estimated to grow by more than 20%, while video consumption on desktop computers and laptop is expected to decline. Get ahead of the game now and start planning a strategy for the mobile users of your website.
Customer Experience Marketing.
Customer experience marketing revolves around doing everything to make sure the consumer has a good experience when they’re marketed to. And it is becoming more and more of a significant factor. In fact, 68% of marketers have said that their businesses are focusing more and more on the customer experience in marketing. This is why: Customers have come to see your brand as an aspect of the experience they have with you. This can end up being anything from the way they find you listed online, how the interpret an ad you’ve put out or the experience they have with you inside your store.
Catering to Gen Z.
Not just high schoolers anymore! Gen. Zers are now entering a phase of their careers and primarily count as adults now. Their influence on the economy is at its peak. Marketers have to, now more than over, move towards digitally driven interactions to cater to millennial as well as Gen Z. This involves incorporating more and more social media into their marketing strategies. Moreover, this audience is actively listening to the recommendations they receive from their friends on the Internet as well as social media influencers. This is how this audience is deciding what transaction to make. And businesses must learn to tap in.
Increase in Smartphone usage.
The usage of smartphones and mobiles has been on growing exponentially over the past few years, and is only expected to grow even more in 2018. All digital growth now comes from smartphones alone. This isn't to say desktop computers aren't important anymore as most e-commerce transactions are still being done through desktops. However it's important for marketers to adopt a multi-platform strategy in the digital realm. This involves customizing all digital avenues for mobiles and treating the smartphone as the highest priority when it comes to the virtual world.
Keeping in mind all of the changes and growth in virtual and non virtual businesses - it is important for all marketers to be smart with their brands and adopt strategies that are in line with fully up to date technologies and dynamics within the industry.