Wistia has published data about how viewers engage with video according to video length. It can be clearly seen that shorter usually is better.
Based on a study conducted by Cisco, about 82 percent of global Internet traffic in 2020 will be used for IP video traffic. The amount of videos circulating in the virtual world is currently at an overwhelming number that it will take an individual about 5 million years to watch all videos that cross global IP networks each month. Video is now the dominating force in online marketing world, and you should understand that you can only compete well in the market if you begin to use videos in your marketing strategy as well. Here is why.
These days, every single marketing strategy has been experienced. From infographics, to articles, to celebrity spokespersons and more. Businesses have to be smart when it comes to creating interesting content, because with all the competition out in the world, making a sale relies on how well you market your brand.